Thursday, July 3, 2008

The Verve go 'Forth' with new album

Billboard reported last week that the new album, titled Forth (Billboard cites it incorrectly as Four) will be released on August 18 in the United Kingdom and a day later in the United States.

The first single from Forth, "Love is Noise", was premiered on British radio June 23 and will be released a couple of weeks before the album. It is currently streaming from the band's MySpace page.

In the United Kingdom, The Verve are signed to EMI Group and will release Forth via Parlophone, but in the United States, a unique release scheme will be utilized, somewhat similar to Radiohead's deal in the U.S. for In Rainbows earlier this year. The band has set up a label, On Our Own, and will release the album through a distribution deal with RED Distribution and Megaforce Records. Previously, the band's albums had been released through EMI's Virgin Records imprint in the United States. Forth can be pre-ordered here.