Richard Ashcroft appeared on BBC breakfast to chat about his new album and upcoming UK performances, but viewers blasted the musician for wearing an interesting choice of scarf and sunglasses in the studio.
Those watching at home were far more concerned with the Verve frontman's unusual ensemble than his announcement that he will be performing at London's 02 Arena in December.
Wearing a white blazer with thin dark stripes, a white scarf around his neck and a pair of green mirrored sunglasses, Richard opened himself up to an onslaught of abuse on social media.
One user said: "Richard Ashcroft is wearing sunglasses indoors, in the BBC Breakfast studios. Outrageous."
Another chimed in: "Richard Ashcroft. Mirrored shades. On BBC BReakfast? It's indoors you mancunian gimp. T**T. #BBCBreakfast."
"Richard Ashcroft looks ridiculous in those sunglasses on BBC BReakfast. You're INDOORS, you fool," one more barked.
Some Twitter users even suggested the odd look was a way to cover up a boozy hangover or late night.
"Richard… sunglasses and a scarf indoors isn't a good look on BBC Breakfast. Heavy night last night?", a bemused viewer questioned.
The "Bittersweet Symphony" singer took a six-year hiatus from recording after his last album RPA & The United Nations of Sound, but is back this year with a new record called These People.
And while Twitter was flooded with abuse for the singer, some took to the site to commend his appearance on the show.
"@richardashcroft enjoyed interview on BBC Breakfast, what a down to earth guy, a celeb in touch with reality and good music," a fan said.
"Great interview with @richardashcroft on BBC Breakfast. Nice to see an intelligent musician talking sense. And a United fan too, what a man," another claimed.
And one adoring user simply gushed: "Richard Ashcroft just oozes brilliance."
Richard's new album is in stores now and is currently sitting at number two in the UK hit charts.
Sending fans into a frenzy, he also announced he will be performing a couple of special concerts in London and Liverpool in December.
- Source: Express, by Anna Freeman